MDH Stands for Mahashian
Di Hatti well know name in field of Species. MDH is an Indian manufacturer,
distributor and exporter of ground spices and spice mixtures . The company was founded way back on date 8th
March 1919 by Mahashay Chuni Lal as a small shop in Sialkot which is now in
Pakistan.
It’s spices became very
famous that people started calling them as "Deggi Mirch Wale" . After
the partition of India, Mahashay Dharam Pal, the son of the founder, shifted to
Delhi and opened up his shop at Ajmal Khan Road, Karol Bagh under the banner
"Mahashian Di Hatti of Sialkot (Deggi Mirch wale)".
They started initillay
by using hand-ground spices, but has since shifted to automated machines, with
a capacity of producing 30 tonnes of packaged spices in a day.
They had large fully
automatic manufacturing plants at following locations
1. Delhi
2. Gurgaon (Haryana)
3. Nagpur (Maharashtra)
4. Ghaziabad (Uttar
Pradesh)
5. Amritsar (Punjab).
6. Dheradun
It
has now a network of over 1000 wholesalers and over 400,000 retail dealers in
India.
Products:-
They have many products
now available in different packages as they have over 45 products available in
over 100 different packages Such as:-
1. Chana Masala
2. Sambar Masala
3. Kitchen King
4. Chunky Chaat Masala
5. Chicken Masala.
In addition to spices it
also manufactures Ayurvedic tooth powder
and havan samagri, a mixture for Hindu ritual sacrifices.
You may have seen that
over the years they near taken the help of Film industry and Cricket players
for advertising it’s products . In there ads there is always a old age person
which is owner of company and also MDH is known for trust of purity as even
there is huge competition in market but MDH never afraid of competition and
always grows day by day as people trust MDH in species market.
Now MDH is well passed
500 crore company
So even when it was a
fledgling business, he advertised his products for the first time in vernacular
newspapers such as 'Pratap' , an Urdu newspaper. "I realised that to make
my brand popular it was necessary that people know about it.
Only five to six of products account for 70%
of the company's sale.
They even opened
Hospitals such as Mata Chanan Devi hospital In Janakpuri, Delhi and MDH
Schools.